106. Beth Dye and Kate Hawken: Founders of Maxwell and Geraldine

Today's guests are identical twin sisters, Beth Dye and Kate Hawken. The founders of Maxwell and Geraldine are living on opposite coasts of the U.S. and love to talk every day - especially while brainstorming the perfect dress.  A few years ago, Beth and Kate started dreaming about making chic, beautiful dresses that were missing from their closets. You know those hard-to-find, easy-to-wear styles that add instant polish? When you find one, it’s like winning the wardrobe lottery. You hold on to it for years and reach for it again and again. They wanted more of them, and they thought we might too. The ladies started with a secret weapon -- stretch smocking -- which flatters every figure. The forgiving, gathered fabric sits on top of your skin and smooths your curves for a perfect fit. They sourced 100% opaque cotton for a crisp look and designed each dress with a pop of color to add some joy to your wardrobe.  In this episode, you'll hear about the early years of their careers and how all things Maxwell and Geraldine came to be! It's a conversation we know you'll enjoy!