Leaning In Holiday Activations with SNOWDAY'S Scot Redman (Part 1)
From their fully-immersive exhibit SNOWDAY, to photos with Santa that embrace technology in magical ways, Baymo has a knack for creating unique holiday guest experiences.
Join Trademark’s Stephany Ruiz, Senior Director of Guest Services & Experience, and Chuck Steelman, VP of Experience, as they talk with Baymo’s co-creator Scot Redman. They explore how Baymo’s activations go beyond your typical selfie museum to inspire customer loyalty and lasting memories.
In this episode:
- Baymo’s groundbreaking SNOWDAY exhibit
- The creative process for building new shopping center activations
- How technology is evolving the Santa experience
Leaning In is published every second and fourth Wednesday of the month. Subscribe to hear part 2 of the discussion.
Links:
Topics:
(0:46) - How has being at Trademark Property Centers changed your business?
(2:36) - How have you seen immersive experiences evolve over the past 4 years?
(5:15) - What tools do you use to promote activations?
(9:27) - how do you reach communities outside of the immediate area to come to these places?
(13:37) - What is Snow Day?
(15:35) - What do you look for in spaces that would host an activation?
(18:21) - What was the inspiration behind adding on the Santa Experience?
(28:24) - Did you predict the changes in the business once you added Santa?
(30:08) - Was there a post that sticks out in your mind that drove tons of eyeballs to Snow Day?