Proven Methods for Raising Private Money in Today's Market

***Guest Appearance

Credits to:

https://www.youtube.com/@harcourtsauctions 

"Private Investing for Realtors: How to Build Your Private Lending Network from Scratch"

https://www.youtube.com/watch?v=2lo11foe4oE&t=9s 

In a dynamic real estate market, the ability to secure funding can often determine an investor's success or failure. Jay Conner's insights into raising private money offer a revolutionary approach that can transform your real estate ventures, making funding more accessible and flexible.

Welcome back to another insightful episode of the Raising Private Money podcast! If you're a real estate investor eager to master the art of raising and leveraging private money, you're in the right place. 

Today, Jay Conner joins Ben Brady in his Rethink Real Estate Podcast where they dive deep into the world of private money in real estate, they discuss the strategies behind raising significant funds without ever having to ask for a dime directly. Jay shares his journey and effective methods that have helped him raise over $8 million, even in tough financial times.

The Challenges of Traditional Funding

Traditional funding sources such as banks and institutional lenders come with their own set of challenges. For instance, during economic downturns, banks tighten their lending criteria, making it difficult for investors to secure loans. This was evident during the global financial crisis when many investors found their lines of credit abruptly closed. Today's high interest rates and stringent lending requirements continue to pose similar challenges, making traditional funding less reliable.

Enter Private Money

Private money represents a more flexible and reliable way to finance real estate deals. Essentially, this involves doing business with individual lenders rather than institutional ones, allowing investors to set the terms and streamline the process. This method provides a more straightforward way to secure funding without the typical red tape associated with banks.

An innovative approach to raising private money eliminates the discomfort of asking for capital. Instead, the process involves educating potential lenders about the benefits and returns of investing in real estate, transforming the conversation into one of mutual benefit rather than a plea for funds.

The Process: Teaching, Not Begging

One of the key aspects of raising private money is overcoming the fear of rejection. By focusing on teaching potential lenders about the process and benefits of private money, investors can eliminate the fear associated with asking for funds. This approach involves separating the educational conversation from specific deal discussions.

Initially, investors educate lenders about private money, interest rates, and the overall investment program without mentioning any specific deals. Once the lender is comfortable and understands the potential benefits, specific deals can be introduced, making the entire process more palatable and less stressful.

Setting the Terms

Private lenders need clear details about the terms of their investments. Offering an 8% annual interest rate is a straightforward and attractive proposition, especially when compared to traditional investments like CDs, which yield much lower returns. All loans are collateralized by real estate, providing security for the lenders and making the investment more attractive.

How Much Money Do You Need to Raise?

Determining how much money to raise depends on several factors, including the investor's market, the average property price, and the projected number of deals each year. By using a simple formula, investors can calculate