David Gaylord is the Co-Founder and CEO of Bushbalm.

Takeaways

• Growing up in a family business and jumping into e-commerce early
• Working at Shopify and learnings there
• Genesis story behind Bushbalm
• Going full-time with Bushbalm after a few years and over $4M in revenue
• Why salons/professional channel has been so powerful for the brand
• Advantages of wholesale from distribution and beyond
• Effectively using 3PLs
• How to do retail partnerships well
• Doing great product launches
• Limited Edition products
• Product launches around seasonal demand
• Black Friday strategies
• Bootstrapping
• Cash flow dynamics and how to use them as an advantage

Chapters

00:00 The Evolution of a Family Business

05:20 The Birth of Bushbalm

10:44 Navigating Distribution Channels

16:16 Wholesale vs. Direct-to-Consumer

22:30 Leveraging Social Media for Growth

29:45 Timing and Strategy for Seasonal Product Launches

36:05 Cash Flow Management: Lessons from Gymshark

41:30 Looking Ahead: Goals for the Upcoming Year

Keywords

e-commerce, Shopify, Bushbomb, product-market fit, family business, direct-to-consumer, retail, distribution channels, trade shows, 3PL, retail partnerships, product launches, Black Friday strategies, pricing strategies, bootstrapping, cash flow management, supplier relationships, company culture, business growth, consumer engagement