David Gaylord is the Co-Founder and CEO of Bushbalm.

Takeaways

Growing up in a family business and jumping into e-commerce early
Working at Shopify and learnings there
Genesis story behind Bushbalm
Going full-time with Bushbalm after a few years and over $4M in revenue
Why salons/professional channel has been so powerful for the brand
Advantages of wholesale from distribution and beyond
Effectively using 3PLs
How to do retail partnerships well
Doing great product launches
Limited Edition products
Product launches around seasonal demand
Black Friday strategies
Bootstrapping
Cash flow dynamics and how to use them as an advantage

Chapters

00:00 The Evolution of a Family Business

05:20 The Birth of Bushbalm

10:44 Navigating Distribution Channels

16:16 Wholesale vs. Direct-to-Consumer

22:30 Leveraging Social Media for Growth

29:45 Timing and Strategy for Seasonal Product Launches

36:05 Cash Flow Management: Lessons from Gymshark

41:30 Looking Ahead: Goals for the Upcoming Year

Keywords

e-commerce, Shopify, Bushbomb, product-market fit, family business, direct-to-consumer, retail, distribution channels, trade shows, 3PL, retail partnerships, product launches, Black Friday strategies, pricing strategies, bootstrapping, cash flow management, supplier relationships, company culture, business growth, consumer engagement

David Gaylord from Bushbalm