David Gaylord is the Co-Founder and CEO of Bushbalm.
Takeaways
- Growing up in a family business and jumping into e-commerce early
- Working at Shopify and learnings there
- Genesis story behind Bushbalm
- Going full-time with Bushbalm after a few years and over $4M in revenue
- Why salons/professional channel has been so powerful for the brand
- Advantages of wholesale from distribution and beyond
- Effectively using 3PLs
- How to do retail partnerships well
- Doing great product launches
- Limited Edition products
- Product launches around seasonal demand
- Black Friday strategies
- Bootstrapping
- Cash flow dynamics and how to use them as an advantage
Chapters
00:00 The Evolution of a Family Business
05:20 The Birth of Bushbalm
10:44 Navigating Distribution Channels
16:16 Wholesale vs. Direct-to-Consumer
22:30 Leveraging Social Media for Growth
29:45 Timing and Strategy for Seasonal Product Launches
36:05 Cash Flow Management: Lessons from Gymshark
41:30 Looking Ahead: Goals for the Upcoming Year
Keywords
e-commerce, Shopify, Bushbomb, product-market fit, family business, direct-to-consumer, retail, distribution channels, trade shows, 3PL, retail partnerships, product launches, Black Friday strategies, pricing strategies, bootstrapping, cash flow management, supplier relationships, company culture, business growth, consumer engagement
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