Raising Private Money with Jay Conner Direct Mail Magic: How Real Letters Delivered To Mailboxes Drives Real Estate Success
Welcome back thriving real estate endeavors to another amazing episode of the Raising Private Money Podcast with Jay Conner!
Today let us go back to when Justin Silverio joined Jay Conner and talked about the power of direct mail in real estate marketing.
In today's market, where restrictions on other forms of marketing like text messaging and cold calling are increasing, direct mail has proven to be an effective strategy to reach potential sellers.
Justin emphasized that direct mail provides access to sellers through their mailing addresses, which is more reliable than phone numbers or email addresses. One of the key advantages of direct mail is its staying power.
While other marketing methods may be easily disregarded, a well-crafted direct mail piece can generate profitable deals from people who hold onto it for months or even years. It's a long-term investment that can yield significant returns.
But how do you make your direct mail campaigns effective? It all starts with building a good list. Jay and Justin discussed the importance of general lists and niche lists and how analyzing the quality and overlap of these lists can help determine the best segments and strategies for each prospect.
To assist real estate investors in this endeavor, www.OpenLetterMarketing.com offers Invelo, a platform that helps you build lists and segment them effectively. The www.InveloApp.com provides an onboarding process and education to guide users in maximizing their potential.
The data used in Invelo is also updated daily, ensuring that you have access to accurate and up-to-date lists. But it doesn't stop there! www.OpenLetterMarketing.com also provides comprehensive education on various aspects of real estate investing.
From list selection to marketing strategies, they've got you covered. You'll find video tutorials and other resources easily accessible to support you in learning and utilizing the Invelo app effectively. Justin stressed the importance of consistency in your direct mail campaigns. He suggests implementing a 4 to 6-touch campaign with different materials to create a conversation with sellers. The recommended frequency of mailing to the same list is about 4 to 6 weeks for optimal results.
Remember, a marketing mindset and overcoming uncertainty is crucial for long-term success in real estate investing. Jay and Justin both agree on the need for consistent marketing efforts.
So, if you're ready to take your real estate game to the next level, don't miss out on the valuable resources and expertise provided by Open Letter Marketing!
0:01 - Get Ready To Be Plugged Into The Money
1:15 - Jay’s Free Private Money Guide: https://www.JayConner.com/MoneyGuide
2:32 - Today’s guest: Justin Silverio
4:49 - How Justin Silverio gets involved in the real estate industry.
6:27 -