72: The Automation Paradox - Building Systems We Immediately Bypass

What happens when three ADHD founders try to optimize their way out of their own dopamine-seeking behavior? In this episode, Marie, Sharon, and Jesse start with iPhone automations designed to help them focus—then inevitably spiral into discussions about minimal phones, grayscale screens, monetization strategies, and why we keep building systems we immediately override. From the promise of productivity hacks to the reality of toggling them off minutes later, this conversation explores the beautiful contradiction of ADHD entrepreneurship: we're excellent at creating solutions, just not always at using them. Plus: why referral programs are harder than they should be, and the eternal question of whether to build or buy.

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