Understanding Customer Needs

If you’ve ever walked away from a conversation thinking, “That didn’t land…”—this episode is for you.

In this second episode of my Make Things Happen podcast sales series, I dive into one of the most underrated but powerful tools in sales (and life): understanding the person in front of you.

This isn’t about pitching. It’s about connecting. It’s about truly seeing your customer, your client, your team—or even your kids—and knowing how to serve them on a deeper level.

You’ll learn:

🧠 Why some conversations fall flat—and how to fix them

🗣️ How to shift from “selling” to serving

💡 The mindset that creates trust, connection, and results

🔥 Tools to mirror language, ask better questions, and read between the lines

Whether you’re leading a team, running a business, or simply ready to level up how you connect—this episode will help you make every conversation count!

📺 Watch on YouTube and subscribe to my YouTube Channel

@dianapagano Make Things Happen 🙌

Want to go deeper?

If you're serious about mastering your mindset, building powerful relationships, and executing at your highest level—my group coaching program is where we do the real work.

➡️ Apply now at https://dianapagano.com/coaching/

Or DM me “READY” on Instagram @iamdianapagano and I’ll send you the details.

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