

Spotify's Plan For AI Generated Music, Podcasts, and Recommendations — With Gustav Söderström
23 snips Nov 13, 2024
Gustav Söderström, Spotify's co-president and tech guru, dives into the transformative role of AI in music and podcasts. He discusses Spotify's exciting vision for AI-generated content, highlighting how it can enhance listener discovery without overriding human creativity. The conversation explores strategies for integrating podcasts and audiobooks, making user experiences more cohesive. Gustav also addresses the challenges of podcast discoverability, emphasizing the balance between algorithm-driven recommendations and genuine human connection.
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AI as a Tool
- Gustav Söderström views AI music generators as powerful tools that amplify creativity, similar to synthesizers and DAWs.
- He questions whether AI is amplifying or replacing human creativity.
AI-Generated Music Example
- Alex Kantrowitz prompted Suno, an AI music generator, and was impressed with the results.
- While not amazing, the generated songs were good, showcasing the potential of AI in music creation.
Creator Compensation
- Spotify wants to support creators and ensure they are compensated for their work, even with AI involvement.
- A key concern is establishing a sustainable business model for AI-generated music that benefits creators.