How The Air Jordan 1 Became A Billion Dollar Business (Feat. Garren Strong) - Episode #128

Oregon Ducks Football Alumnus and Jordan Brand Product Marketing legend turned University Professor, Garren Strong, sits down with Marco Negrete to discuss the evolution of the Air Jordan 1 and how it became a billion dollar business! Garren reflected on the strategy and stories behind some of the most coveted colorways, which became new classics.