In this episode of WHAT THE TRUCK?!?, host Malcolm Harris kicks off 2026 with a deep, perspective-driven conversation on what’s really happening across the freight and logistics industry beyond the headlines.
The show opens with FreightWaves cross-border reporter Noi Mahoney breaking down major policy and trade developments, including tariff delays, shifting duties, and why U.S.–Mexico freight could emerge as one of the biggest stabilizers for trucking in 2026. Noi shares insights on nearshoring, cross-border truckload demand, warehouse implications, Class 8 truck orders, and the risks that could disrupt current momentum.
Next, supply chain veteran Mike Eischer, CEO of One World Supply Chain Consulting, joins the show to unpack where inefficiencies hide inside organizations, how companies should think about disruption as the new norm, and where technology is actually making a real-world impact. Mike offers practical guidance on operational discipline, balancing efficiency with reliability, the limits of automation, and why people remain the most important part of any supply chain.
The episode wraps with Chase Osborne of First Star Logistics, who dives into the realities of agent recruiting, marketing, and trust in a tight freight market. Chase discusses what agents are really looking for in 2026, how compensation, culture, and back-office support factor into decision-making, and why transparency and infrastructure matter more than flashy commission offers.
This episode is packed with actionable insights for carriers, brokers, shippers, and logistics leaders navigating a complex and evolving freight landscape in 2026.
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