GHP #26 - Exploring the Future of Online Learning with Travis Ratnam of Knowledgehook!

Travis is the Co-Founder and CEO of Knowledgehook, an instructional guidance system designed to professionally develop teachers and students. Their proprietary technology can uncover learning insights from assessment data that helps bridge the gap between student needs and teacher capabilities.

Having recently raised over $20M, Travis and team are ready to scale the business to new heights. We talk with Travis about how he views growth, how to sell to government organizations, and where the future of online learning is headed. We hope you enjoy the first episode of the year!

Timestamps

2:00 - Intro, Midlife Crisis, “The Dip”, and personal development
19:00 - How Knowledgehook is helping students and teachers
28:00 - The Sales Cycle of selling to government
38:48 - How did Google and Facebook become ad giants?
53:00 - Understanding the Buyer - How to sell a power drill to someone who doesn’t know what a screwdriver is
1:02:30 - Future of the education business model
1:15:50 - Determining your competitive strategy
1:23:00 - Lightning Round