Round Table China

Ancient cough syrup stirs modern buzz

16 snips
Aug 23, 2025
An ancient herbal syrup is causing a stir in the world of wellness, blending traditional Chinese medicine with modern trends. The unique taste and nostalgic charm of this cough syrup are captivating young people globally, showcasing its growing popularity on social media. Celebrities are also jumping on the bandwagon, helping to revive interest in long-standing remedies. As traditional practices like TCM find their way into contemporary lifestyles, the fusion continues, proving that ancient wisdom has a place in today's health culture.
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ANECDOTE

Childhood Cough Syrup Goes Global

  • Yu Shun describes Pi Pa Gao as a sticky black childhood cough syrup with a muddy texture and sweet honey flavor.
  • He explains it's easy for children to take and now gaining popularity overseas and on TikTok.
INSIGHT

Product Identity Beats Brand

  • Steve notes Pi Pa Gao is recognized by product type rather than a single brand and is produced by many makers.
  • He highlights rising overseas demand where a local $5 bottle can sell for about $15 abroad.
INSIGHT

Herbal Ingredients Explain The Effect

  • Hosts break down key ingredients like honey, licorice, ginger and chuanbei (fritillary bulb) that soothe throats.
  • They emphasize chuanbei and loquat as the medicinal core that gives the syrup its reputation for throat relief.
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