Today, our guest is Charles Battle, Head of Product at Ibotta, a Denver-based performance marketing platform known for its cash-back offers and digital coupons.

Charles leads a 50-person product organization that oversees various disciplines, including product management, product design, product analytics, and UX research. Charles started his product management career at TouchTunes Interactive Networks and has since worked for several financial technology companies, such as American Express, LendingTree, and Guaranteed Rate.

On today’s episode, Charles shares his experience with Ibotta's recent IPO and their strategic pivot from a direct-to-consumer cashback app to a performance marketing company. He discusses the impact of the IPO on the team, the importance of prioritization and focusing on problem-solving in product development, and how the company validated and executed their new strategy.

Links

https://www.linkedin.com/in/cnbattle/
Leader Spotlight: Letting the customer decide, with Charles Battle

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Special Guest: Charles Battle.

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Show Notes