How a Nike Alumni Took His Shoe Brand from Idea to $4M+ (#66)

JIm is joined once again by Brian Lockard the Co-founder of Bala shoes. Brian and Jim talk about fundraising strategies, how to research a products for a successful launch, and check in on Bala which had 7 figures in sales in its first 12 days.

TOPICS DISCUSSED IN TODAY’S EPISODE

·      Launching with $1m sales without any ad spend

·      The value of product insight and understanding your customers

·      The challenge with Kickstarter campaigns

·      How to manage growth so it doesn’t become a liability

·      The problem with the “technology” approach in consumer goods

·      Pitch Tips

·      Fundraising Approaches

Resources:

• Bala Shoes
• Brian Lockard: Making $1.5M in 7 Days Launching His Shoe Brand (#26) 
• Jim Huffman website
• Jim's Twitter
• GrowthHit
• The Growth Marketer's Playbook

Additional episodes you might enjoy:

• Startup Ideas by Paul Graham (#45)
• Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)
• How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)
• Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)
• How We're Validating Startup Ideas (#51)