The Couplepreneur Podcast How to Build a Vision-Driven Agency in the Age of AI with Ido Lechner | Ep 31
Mar 31, 2025
Ido Lechner, the founder of Magic Media, is a visionary leader in sales and marketing. He discusses building a high-impact agency by merging human creativity with AI efficiency. Key topics include the importance of founder-led branding, strategic hiring, and a LinkedIn commenting strategy for growth. He shares insights on the thoughtful integration of AI in content creation and emphasizes creating meaningful relationships online. Ido's passion for authentic storytelling underpins his mission to influence positive change within the industry.
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Early Hiring Mistake
- Ido Lechner's first attempt at scaling Magic Media failed because he hired too early, splitting limited funds among five people.
- One team member's new boss later became Magic Media's biggest client.
Hiring Timing
- Avoid hiring too early in your business journey.
- Premature scaling can lead to unsustainable financial strain and team instability.
Commenting Strategy
- Treat comments on LinkedIn as standalone content pieces.
- Add value to the conversation instead of regurgitating existing points for better engagement.