Creating content for your business is an essential part of simply being in business, but how do you know what content to create…and what platform to publish it on? Your own goals are a part of the formula but an even bigger part (and one you can leverage if you're struggling with ideas) is by talking to your audience.

Yes, that's right; your audience is the most important factor to consider when you're planning your content.

But there's an art to gathering the right information from the right people.

This week on the podcast, I'm sharing more about why understanding your audience is so crucial, what matters most when surveying your audience, and how to gather information from your audience outside a formal survey or Q&A.

And don't forget to get access to the free Ask Your Audience challenge below!

Mentioned in This Episode

255. Analyzing Your Audience to Create Content that Resonates