Today’s featured guest Emmelie De La Cruz is best known for her ability to empower entrepreneurs, college students and young professionals to become more competitive in the market. Emmelie will be the first to tell you: “Entrepreneurship isn’t cute. It’s not an exit strategy or an alternative to a job you hate.” As a personal branding strategist and brand auditor, Emmelie is here to empower us all to gain clarity around our personal brands, build a credible brand from scratch and make money on our own terms. Her insights have been featured in Refinery 29, Black Enterprise, Cosmo for Latinas, The Miami Herald, PR Daily, and The Huffington Post. Most notably, Forbes named her site one of the top career websites in 2013.

On this episode we discuss:

Why having a side hustle is one of the most empowering things you can do
How she streamlined her business processes to provide value while saving time
How she cultivated her unique voice and set herself apart as a personal brand strategist
The importance of preparing for seasons of drought as an entrepreneur
What it takes to make a VALUABLE digital product (not just get rich quick schemes)
Why it’s so important to validate your ideas before you create a product

Links mentioned in this episode:

Show notes from this week's episode: SideHustlePro.co

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FINANCIAL THERAPY | Wallstreet Trapper (Episode 49) Trappin Tuesday's