

S3 Ep19: The Psychology of Selling with Rafael Cortez
In this episode of the Leads2Deals podcast, Scott Morse sits down with Rafael Cortez, a seasoned real estate investor and sales expert, to break down the fundamentals of sales and the human behaviors that drive success in the real estate world. From flipping houses to wholesaling. They dive into body language, tonality, and active listening as crucial tools for effective communication. Rafael also reveals how understanding behavioral profiles and tailoring conversations can foster deeper connections with clients. The discussion touches on overcoming burnout, transitioning from a hustler mindset to an entrepreneurial approach, and leveraging organizational psychology to build better businesses.
Key Takeaways:
- Sales is about refinement, not invention; repetition builds mastery.
- Understanding human behavior is key to connecting with clients.
- Active listening and genuine engagement lead to better deals.
- Burnout is a real challenge, and mindset shifts are crucial for long-term success.
- Body language and tonality play a significant role in effective communication.
Connect with Rafael:
· Instagram: https://www.instagram.com/rafaelcortezceo
· LinkedIn: https://www.linkedin.com/in/rafaelcortezceo/
· YouTube: https://www.youtube.com/@RafaelCortezCEO
· Websites: https://www.reiwholesaling.com & https://www.ceopulse.com/
Connect with me on my other platforms:
· Business Instagram: https://www.instagram.com/lamassuleads/
· Personal Instagram: https://www.instagram.com/scottmorse/
· Facebook: https://www.facebook.com/leadsbyscott
· TikTok: https://www.tiktok.com/@scottmorse
· Website: https://leads2deals.com/
Here’s how my businesses can help you:
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