Leading with Data in Marketing - Ben Quintana - Entrepreneur Intel - Episode #42

In this episode of Entrepreneur Intel, we delve into the insights shared by Ben Quintana, who is the Principal at Kis Solutions. The conversation explores innovative approaches to advertising, creative strategies, and customer experience optimization. Ben brings a unique perspective rooted in data-driven decision-making and the application of economic principles to foster impactful customer interactions.

Takeaways:

• Customer-First Strategies: Ben emphasizes the power of prioritizing customer experience in shaping successful marketing campaigns.
• Data-Driven Marketing: The integration of data analysis and economic principles is essential for achieving marketing success.
• Transparent and Integrated Shopping Experiences: Innovations in automotive retail are highlighted, showcasing how transparency can enhance customer trust and engagement.
• Challenging the Status Quo: Success often lies in questioning conventional methods and embracing new technology and partnerships.
• Revenue Technology Leadership: Insights from Ben on implementing MarTech tools and managing multi-million dollar tech stacks to drive GTM effectiveness.

Quote of the Show:

 "The key to marketing success lies not just in the numbers, but in telling a story that the customer can connect with — one that’s transparent, concise, and built on trust.” - Ben Quintana

Links:

• LinkedIn: https://www.linkedin.com/in/ben-quintana-4a43682/
• Website: https://www.kissolutions.tech/

Ways to Tune In:

• Spotify: https://open.spotify.com/show/2I9O1Du2CFBfhGkvR1Oyem 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/entrepreneur-intel/id1720785558 
• Amazon Music: https://music.amazon.com/podcasts/4d7fcd6e-e68f-4855-bb8a-8f872fc5b799 
• Podchaser: https://www.podchaser.com/podcasts/entrepreneur-intel-5556614