The Impact of Twitch on the Creator Economy

Jun 30, 2021

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While an app filled with live streaming gamers may be the last thing you associate with 2021’s highest-paid influencers, much of what makes up our modern creator economy originated on Twitch.

At least according to a recent article, Twitch Turns 10, and the Creator Economy Is in Its Debt. In this episode, Charli, Haley, and Miguel dig into live streams, the game craze, opportunities from the app, challenges Twitch perpetuates, and why creators today should take a page from the gaming space for a healthy career doing what they love.

“Streamers have huge, very very passionate audiences because of the live component of the content that they create, more so than perhaps an influencer on Instagram who is posting very curated photos of their space or their outfit or whatever. I think people really like the reality of seeing someone live and their live reactions.” ~ @charliprangley

Main takeaways

[10:54] Are gamers considered creators? They create content for an audience, which is exactly what artists and YouTubers do.
[23:11] Don’t rely on third-party tools to build a relationship with your audience, whether that be YouTube, Instagram, or Twitch. You should always be steering your audience to a platform that you own.
[25:59] Given its emphasis on unedited live streams, some may argue that Twitch has contributed to the rise in “relatability” and authenticity.
[28:33] At the very least, Twitch is another opportunity for your audience to find and interact with your content. In that sense, platforms like Twitch add to the accessibility of becoming a full-time creator.
[34:01] If you’re a creator, try out live. Live streaming can strengthen the bond you have with your audience and add authenticity and humanity to your online persona.

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