Ep262 Jason Howard Acrisure International: A very Simple Model

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Jul 22, 2025

Jason Howard, President of Acrisure International, shares his insights on global insurance strategies and the company's ambitious growth outside the US. He discusses the crucial role of strategic M&A, enhancing the reinsurance distribution chain, and fostering corporate culture amidst rapid changes. With infectious energy, he dives into the transformative impact of automation and AI on the industry while advocating for the balance between technology and human interaction. Jason's wealth of experience makes for a dynamic conversation that explores the future of insurance.

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INSIGHT

M&A Built The International Network

Acrisure prioritized M&A to build its international network quickly and at scale.
Jason Howard says they bought over 65 companies to create regional representation.

ADVICE

One Platform Per Territory

Limit yourself to one local platform per territory and acquire underneath it to reduce complexity.
Keep integrations light so local teams retain autonomy and momentum.

INSIGHT

Branding Over Heavy Integration

Prioritize branding over deep operational integration to preserve acquired firms' culture.
Jason Howard warns rebranding still requires legal, regulatory and IT work.

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This week’s Episode is a burst of energy.

Jason Howard is President of Acrisure International and has the task of looking after everything in the Acrisure Group that is outside the US, Reinsurance and Wholesale.

This means most of the world is effectively his oyster. A group as ambitious and fast-moving as Acrisure needs someone with enormous drive and enthusiasm to deliver on such a universal role and Jason is the embodiment of that.

In this podcast Jason explains Acrisure’s global end-to-end insurance strategy in great detail – from a retail broker anywhere in the world all the way to Lloyd’s Syndicates and the capital markets.

This makes for an incredibly broad and rich conversation.

Naturally we talk about the role of strategic M&A in building a global network, but we also discuss the market and how a business like Acrisure can differentiate itself by joining up the global value chain and making it work more responsively and more efficiently.

We also dissect the less tangible questions of corporate culture and the industry’s developing relationship with technology and automated underwriting in general and AI in particular.

The business’s explosive growth record speaks for itself – as does Jason.

I first met Jason in an underwriter’s queue over thirty years ago – I can verify that if anything today he has more energy, enthusiasm and positivity than he did back then as a young man.
It’s infectious.
I promise that the next half an hour will pass by very quickly and in it you will learn exactly what makes Acrisure International tick and a lot more besides.

NOTES:
Jason was last on the show five years ago when he was CEO of Beach & Associates, before it was rebranded to Acrisure Re. Here’s the link to that podcast, recorded 240 Episodes in the past: https://thevoiceofinsurance.podbean.com/e/ep-22-casualty-capital-and-covid-with-jason-howard-ceo-of-beach/

LINKS:
We thank our naming sponsor AdvantageGo:
https://www.advantagego.com