SPI 707: How to Skip the Build Phase and Buy an Existing Website with Jared Bauman
Aug 16, 2023
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In this podcast, Jared Bauman, an expert at buying and flipping websites, shares his step-by-step process to grow a website from $2k to $10k per month in profit. He discusses the advantages of buying established websites and explores the challenges of avoiding scams when purchasing a website. The podcast also covers strategies for transitioning an existing audience and email list when buying an established course, as well as financing and payment options for buying an existing website.
Buying and flipping websites can be a lucrative strategy for generating income online, with marketplaces providing opportunities to explore and purchase websites at various price ranges.
When purchasing a website, especially one with an existing audience, it is important to be transparent and build trust with the audience by communicating the transition clearly and engaging with them through various channels.
Mitigating risks when purchasing a website involves conducting thorough due diligence, utilizing reputable marketplaces, negotiating financing options, and prioritizing websites that align with your expertise or curiosity to increase chances of success.
Deep dives
Buying and Flipping Websites: A Strategy for Generating Online Income
Buying and flipping websites can be a lucrative strategy for generating income online. Marketplaces like Motion Invest, Empire Flippers, and FE International provide opportunities to explore and purchase websites at various price ranges. It is important to determine your goals and criteria for purchasing a website, such as the niche, traffic, and monetization methods. Due diligence is crucial, including reviewing analytics, financial data, and verifying income. Financing options can range from lump sum payments to payment plans, depending on the agreement between buyer and seller. It may be helpful to have a contract and legal guidance to ensure a smooth transaction. The key to success is having a clear plan for driving traffic, optimizing content, and diversifying revenue streams on the acquired website.
Transitioning and Building Trust with the Existing Audience
When purchasing a website, especially one with an existing audience, it is important to be transparent and build trust with the audience. Communicate the transition clearly, acknowledging the previous owner's contribution and the changes that will be made. Engage with the audience through social media, podcasts, or other channels related to the niche. Consider attending conferences or industry events to meet others in the field and establish connections. While some audience members may be resistant to change, others may be open to the new direction and opportunities the new owner brings. It's essential to show genuine interest, knowledge, and commitment to the niche to gain the audience's trust and support.
Protecting Your Investment and Mitigating Risks
Mitigating risks when purchasing a website involves conducting thorough due diligence and taking necessary precautions. Utilize reputable marketplaces or work with trusted individuals who have undergone due diligence processes. Contracts and legal guidance can ensure that terms and conditions are clearly defined, protecting both buyer and seller. Financing options can be negotiated to suit the needs of both parties, such as lump sum payments or payment plans. Prioritize websites that align with your expertise, passion, or curiosity to increase your chances of success. Developing a clear set of criteria for website purchase can help eliminate emotional decision-making and focus on suitable opportunities. Always review analytics, financial data, and verification of income to mitigate potential scams.
Strategies for Growing and Monetizing Acquired Websites
Growing and monetizing acquired websites requires a strategic approach. Analyze the existing content and determine if any updates or deletions are necessary. Optimizing content for search engine optimization (SEO) can drive organic traffic and increase visibility. Explore various monetization methods such as display advertising, affiliate marketing, sponsorship deals, and digital product sales. Leveraging an email list can provide opportunities to sell sponsored ads or email blasts. Consider injecting new courses or digital products into the website's funnel to generate additional revenue. Diversifying income streams and actively engaging with the niche community can contribute to the growth and profitability of the acquired website.
Tips for Beginners and Recommended Marketplaces
For beginners entering the website purchasing market, it is advisable to develop a specific set of criteria that aligns with your goals. Be clear about the niche, traffic, and monetization methods you are interested in. Have a budget and consider making a list of requirements for potential website acquisitions. Marketplaces like Motion Invest, Empire Flippers, and FE International provide opportunities to explore and purchase websites. Research each marketplace's due diligence processes and reputation. Consider starting with reputable marketplaces or purchasing from someone with whom you have an existing relationship. Be patient, evaluate websites against your criteria, and avoid emotional decision-making. Remember to focus on websites that align with your expertise or curiosity to increase your chances of success.
#707 Starting a niche website is one of the best ways to generate income online. That said, it can often take months or years to get the results you want. But what if you could skip that part and jump in when your brand is already established and bringing in profit? That's the strategy I explore in today's incredible chat with Jared Bauman of 201 Creative and Weekend Growth. Jared is an expert at buying and flipping websites, and the insights he shares here make this tactic accessible to everyone and at every level. We discuss the step-by-step process Jared used to grow a website from $2k to $10k per month in profit. This is a fantastic case study because we explore everything from the initial research and negotiation phase to then supercharging the site with powerful monetization tools. Don't miss out, listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session707.