How to Reach 100K+ Followers and Land Your Dream Content Job

Oct 2, 2024

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About the Episode:
Jay Yang is a content creator with over 100,000 followers and the Head of Content for Noah Kagan, founder of AppSumo. At only 18 years old, Jay has already made a significant impact in the world of content creation while still attending university.

In this episode of “Uploading…,” Jay shares his journey from experimenting with various online projects to landing an opportunity to work with Noah Kagan using his TAG method. He discusses his content creation process, balancing his work with education, and overcoming imposter syndrome. Jay also shares insights into his upcoming project on creating accessible social content templates for beginner creators.

Today, we'll cover:
- Jay Yang's content creation and audience growth frameworks
- How to land high-profile opportunities using Jay Yang’s TAG method
- Overcoming imposter syndrome and embracing the learning process in content creation
- Benefits of social content templates for beginner creators

What You'll Learn
1. Target-Audit-Gift Method
2. Importance of Empathy and Pre-Work
3. Content Creation and Repurposing Strategies
4. Content Testing and Metrics
5. The “Name Test”
6. Top-Down Approach to Content Creation
7. Bottom-Up Approach to Content Creation
8. Benefits of Using Content Templates

Timestamps
00:00 How Jay Yang got into content creation
03:03 Jay Yang’s “portfolio of failure,” TAG method
06:42 Key learnings from working at Beehiiv
09:59 How to land an opportunity with your favorite company
14:38 Optimizing Noah Kagan’s content workflow
17:27 Quantitative approach to marketing; content testing
21:10 From experimentation to building a content engine that works
24:13 Overcoming imposter syndrome in content creation
28:02 Benefits of using social content templates

Mastering Empathy in Business: “I think the greatest skill you can learn as a marketer, a creator, an entrepreneur, even just as a person, is empathy and being able to place yourself in someone else's shoes.” — Jay Yang [00:08:00 → 00:08:10]

Keys to Building Professional Relationships: “I think that strategy of where most people ask, how can I help you? Or what can I do to work for you for free? The problem with that approach is that by asking, without showing, you're actually making the other person do more work to figure out who you are and if you're any good and what you can actually help with... And so the question that I ask myself, and I encourage people listening to this to ask is, how can I make this a no brainer for the other person? And that kind of ties back into that empathy, right? Putting yourself in the other person's perspective... To work with your favorite entrepreneur or company, basically, you need to show two things, that, number one, you want the job, and number two, that you can do the job. And the best way that I believe you can do that is to do the work upfront, to use the TAG method, to do what I like to call pre-work. And I think the coolest thing about this approach is you don't have to have any experience or, you know, credibility or a degree." — Jay Yang [00:12:46 → 00:13:13]

Overcoming Impostor Syndrome in Content Creation: "I only have to be one chapter ahead of the textbook of life. Like, you don't have to be the guru preaching at the top of the mountain. You just have to be one or two steps ahead of the people behind you and the people you're sharing content to. So that's kind of what I'm realizing is, as I grow my brand, I'm not trying to be the professor at the front of the class. The way I like to view myself is as that kid in the back sharing his notes with the rest of his classmates." — Jay Yang, [00:25:21 → 00:25:49]

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Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic
Jay Yang - Head of Content at AppSumo