How to Recruit A-Players and Build a Magnetic Culture

Struggling to find good people or keep them? You’re not alone. In this follow-up episode, Ryan Englin sits down again with Michael Katz and David Katz of Trio Heating and Air to reveal the people-first strategies that helped them grow to $10M in just a few years.

This episode is a goldmine for blue collar leaders in construction and home services looking to attract, recruit, and retain top talent. Michael and David break down what it really takes to recruit A-players and why your office culture, branding, and onboarding process matter more than you think.

Whether you’re tired of hiring duds, facing constant turnover, or feel stuck in your recruiting process, this conversation is your roadmap to building a team that thrives.

Takeaways

• [2:00] Why you’re not attracting top performers and how to fix it.
• [3:30] The power of branding your workspace to appeal to A-players.
• [5:00] The critical mistake small businesses make when hiring top salespeople.
• [10:00] The long game: How David nurtured a top recruit for 3 years.
• [14:15] Tactical steps to make interviews less intimidating and more effective.
• [17:30] The onboarding experience that gets top talent earning on day one.
• [21:00] How Trio’s $3,000 employee referral system works and why it’s genius.
• [26:00] What to do when your HR team says your recruiting idea is crazy.
• [31:45] Why high performers leave and how to keep them loyal.
• [36:45] Tips to retain support staff like dispatchers and CSRs too.

Connect With Michael & David:

·       Website: https://trioheatingandair.com/

·       LinkedIn: https://www.linkedin.com/in/michael-katz-20b751109/

·       LinkedIn: https://www.linkedin.com/in/david-katz-999319b5/

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