A fun and collaborative space for every type of digital consumer, TikTok has also become a preferred destination for gaming enthusiasts. Players and publishers spend hours a week connecting with the platform’s gaming community and innovations. In fact, video views of TikTok gaming content exceeded 3.6 trillion in 2022, alone. According to TikTok’s Rema Vasan, gaming audiences are looking for the platform’s blend of community, culture and new gaming content to experience. This episode of CES Tech Talk takes a deep dive into how and why TikTok is increasingly the platform of choice for finding and trying new gaming challenges. Here's a snapshot of insights from this episode:
- With more than 1 billion active users monthly, TikTok is the destination for millions seeking new games through exceptionally entertaining content that’s refreshed daily. Rema gets specific.
- Companies like the Pokemon GO creator Niantic Labs, launch exclusively on TikTok for the customized and collaborative support they receive. Rema explains the process, step by step.
- The platform’s content and communities set TikTok apart as a highly inclusive and multi-generational platform for gaming enthusiasts. Baby Boomers and Gen X users are joining with Millennials and Gen Z players to discover new gaming opportunities.