
Think Big, Buy Small Pioneering Search in Frontier Markets
18 snips
Nov 3, 2025 Rob LeBlanc, Co-founder of Ambit Partners, shares his insights on search fund investing in frontier markets. With a background in building an ETA platform in South Africa, he discusses adapting the search model globally. Key topics include the importance of local networks, cultural fluency, and the unique challenges of operating in less developed markets. Rob also explains how globalizing search offers new opportunities despite added complexities like currency risk and legal challenges. His fresh perspective on growth versus value strategies in emerging markets is particularly eye-opening.
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Building ETA In South Africa
- Rob LeBlanc moved to South Africa after HBS to build an ETA platform and bought three companies over about a decade.
- He ran an asset-first model, buying businesses and then placing operators rather than being the operating CEO himself.
The Two-Sided Market Problem
- A chicken-and-egg problem blocked search in new countries: foreign investors wanted locals and locals wanted experienced North Americans.
- That dual gap created space for connectors who understand both search and local markets.
Underwrite People Over Contracts
- Prioritize working with high-integrity actors because relationships often beat legal enforceability in weaker legal systems.
- Underwrite counterparty quality more than relying solely on contract enforceability abroad.


