In this episode of CMO Insights, Jeff Pedowitz sits down with Bob Canaway, Chief Marketing Technology Officer for Black Duck Software.
Bob discusses
- The importance of understanding how and when a customer is introduced to your product/service
- The need to have a business analyst perspective on his marketing team
- Why asking the right questions during the software demo stage is critical to ensure it will fulfill the promise for your organization.
Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/
Learn more about The Pedowitz Group https://www.pedowitzgroup.com/
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CMO Insights