Business moves fast, but the most important things take the most time. In this episode of All Business with Jeffrey Hayzlett, we hear from two business experts with different approaches.

The COVID-19 pandemic jump-started change, including some of the largest businesses and brands. Our first guest knows this first-hand. Tara Walpert Levy is the Vice President of Agency and Brand Solutions at Google and YouTube. She says the pandemic didn’t create trends, it accelerated them. For example, she says many companies toyed for years with digital transformation, only to end up plunging right in and going digital for survival sake. So, how do businesses know if these changes worked? She says that metric is as old as business itself. It all comes down to outcomes.

Our next guest says you’re always negotiating. Greg Williams is The Master Negotiator and is a world-renowned expert on negotiation and body language. Greg says whoever’s asking the questions is in control of the negotiation. Listen closely, Greg proves it during the interview and throws Jeffrey for a loop at the same time. He also tells you why you can’t go in the room looking for a deal and how important mindset is in those situations. If you need to close a big deal, this is a must listen.

Connect with Greg: https://www.themasternegotiator.com/

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