rich & REGULAR with Kiersten and Julien Saunders Ep 182: Cashing In: NIL and the New Business of Being a College Athlete
This week we're diving into the world of NIL, or Name, Image, and Likeness, and how this new, HUGE opportunity will impact youth sports.
Think you're not impacted by NIL? Think again! This episode is for athletes, parents, coaches, and anyone who wants to understand how NIL is changing the game. And if you've got a kid with any sort of athletic talent, this is definitely a conversation you need to be having.
The point is - this ain't your mama's college experience. This is about financial freedom, brand building, and how college athletes are finally getting a piece of the pie they've been baking for years.
It's time to forget those old-fashioned ideas about college athletes just being "students," because the NCAA's amateur "student-athlete" model is DONE. It's a whole new game and we're here to help you play it.
We're covering:
- NCAA got served: The landmark ruling that shook up college athletics and opened the door for athletes to cash in on their own name, image, and likeness.
- Why we're so intrigued by this: It all started with our son, and it's a real-life lesson in how to think differently about money, branding, and the future of sports.
- The BIG picture: This is about billion-dollar industries, the NCAA's outdated model, and evolving from a labor rights issue to a civil rights issue (spoiler alert: opinions don’t matter)
- The power shift: It's not just about the big names anymore. We're showing how even "average" athletes can leverage NIL to create a side hustle, a side gig, or even a full-blown business.
- Real-world examples: we share a story about what happened when we posted sports content featuring our son and give you practical tips on how to negotiate your own deals.
- The future of sports: We're forecasting the coming age of athlete-owned brands, semi-pro leagues, and even NIL scholarships
Links:
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