Kimberly Bolt - CMO at the Washington Nationals - breaks down the art and science of marketing a Major League Baseball team.

She discusses D.C.'s unique identity as a transient city and how to market to those new fans as they move to town. She also shares what her team is doing to reach younger audiences including innovative influencer marketing strategies and a summer concert at the Nationals Park.

Details:

2:30 - Positive momentum for baseball
6:45 - Social/digital marketing
12:10 - Marketing to different types of fans
16:25 - Data and science vs. art in decision making
20:25 - Kim’s background
25:55 - The Nationals Brand
27:15 - Attracting fans that are new to D.C.
30:35 - Celebrating the team’s 20th anniversary
33:50 - Rapid Fire Questions

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110. Kimberly Bolt - Washington Nationals