Best Story Wins Taste as a Secret Weapon with Jeff Stark of Suki AI
Jan 8, 2026
46:44
Your brand isn’t losing to “faster” AI teams. It’s losing to the ones protecting their humanity. As generative tools flood feeds with beige, lookalike creative, the real threat isn’t robots—it’s your team quietly lowering the bar. Are you using AI to unlock better ideas…or to justify shipping forgettable work faster?
In this episode, Jeff Stark, Head of Creative at Suki AI, gets brutally honest about what AI can’t do: develop taste, earn trust, or build a point of view. He shares how Suki—an AI healthcare company—thinks about ambient clinical intelligence and why their creative approach starts with real clinicians, real stories, and craft that doesn’t feel like it came out of a content vending machine.
We also get into:
In this episode, Jeff Stark, Head of Creative at Suki AI, gets brutally honest about what AI can’t do: develop taste, earn trust, or build a point of view. He shares how Suki—an AI healthcare company—thinks about ambient clinical intelligence and why their creative approach starts with real clinicians, real stories, and craft that doesn’t feel like it came out of a content vending machine.
We also get into:
- Rebrands as high-stakes bets: the real variable isn’t color—it’s courage.
- Art vs. design: why “beautiful but useless” is the most expensive mistake in B2B.
- Jazz-room leadership: running creative teams like improv, not assembly lines.
- AI as assist, not author: a “bookend” model that keeps humans in the creative core.
- Living an integrated life and how one’s faith and beliefs should show up in every aspect of their lives.
- And much more.