Lisa Cron is a story coach and the author of: Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers From the Very First Sentence.

Lisa has worked in publishing at W.W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency.

And since 2006, she's been an instructor in the UCLA Extension Writers' Program and been on the faculty of the School of Visual Arts MFA program in visual narrative in New York City.

In this episode, we discuss the following:

• Take almost any bit of data, random or not, and our brain will try to make sense of it…it will try to create a story to explain it.
• Given that our brains are wired for stories, when it comes to persuading other people, stories are the most powerful tool we have. Don’t underestimate the power of stories.

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