How is SKAN 4.0 going to be favorable to subscription apps?
What’s going to change? (And just as importantly: what won't change?) How are the postbacks going to look in SKAN 4.0?
In this episode we dive into all of these details and also outline how subscription apps can prepare to leverage SKAN 4.0 - and how it might just let you track conversions from trial to payment, as also first renewal.
KEY HIGHLIGHTS
📓 SKAN 4.0 is not a clean reset of conversion schemas
🧸 What is "fine conversion value"
☎️ 2 additional postbacks that are triggered 7 and 35 days after install
📯 Set coarse conversion values to reflect plans on subscription apps
Check out this episode to learn what our experts are looking out for in 2023.
The show notes are here: https://mobileuseracquisitionshow.com/episode/skan-4-conversion-schemas-subscription-apps/
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The Mobile User Acquisition Show