AI and I

The Next AI Wave Will Be Social, Not Solo | Sarah Tavel, Benchmark and ex-Pinterest

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Apr 30, 2025
Sarah Tavel, a venture partner at Benchmark and former product manager at Pinterest, discusses the need for a social layer in AI tools like ChatGPT. She believes the next wave of consumer AI will harness social interactions to enhance user experiences. Drawing from her Pinterest experience, she emphasizes that product-driven founders will help bridge this gap. Tavel also shares her insights on identifying passionate founders and the importance of community in building successful AI products.
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INSIGHT

Tech to Product Genius Shift

  • Early tech companies like Google succeeded due to deep technical expertise and innovative infrastructure.
  • As tech matures, leadership shifts towards product geniuses who craft engaging user experiences.
INSIGHT

Lack of Social Layer in ChatGPT

  • ChatGPT feels "criminal" because it lacks inherent social features that enable prompt sharing.
  • A community of prompt experts could greatly simplify AI usage for everyone.
ANECDOTE

Using Multiple AI Personalities

  • A film director uses multiple ChatGPT personalities for medical advice, writing support, and emotional boosts.
  • These AI personas serve different life roles, indicating diverse AI application potential.
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