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Who’s Here in the Hamptons
Dan Rattiner speaks with Walter Bernard, Designer & Artist – Episode 80
May 19, 2022
The podcast features a discussion on Walter Bernard's iconic design work for New York and Time magazines, as well as his local art contributions. Topics include the challenges of revamping Time Magazine, the journey from New Jersey to the Hamptons, and the impact of creative collaboration in graphic design.
21:30
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Quick takeaways
- Walter Bernard's redesign of Time Magazine in 1977 focused on clarity and visual appeal, establishing him as a reputable global magazine designer.
- Bernard's magazine design journey started with rejection, leading to honing skills under renowned mentors like Milton Glaser and redesigning over 100 magazines worldwide.
Deep dives
Redesigning Time Magazine in 1977
Walter Bernard explains how he redesigned Time Magazine in 1977. He aimed to give the magazine a clear voice and cohesive design philosophy, emphasizing organization and visual appeal. His redesign efforts included using a single typeface for headlines and enhancing the overall visual impact of the publication. This project allowed him to establish himself as a reputable magazine designer globally.
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Discover
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