A Conversation With the First Family of Bourbon

Fred Noe, a 7th generation master distiller, and his son Freddie Noe, an 8th generation master distiller, dive into the rich legacy of the Beam family in bourbon production. They discuss their family's historical significance and the evolution of the industry from decline to resurgence. The duo emphasizes the balance between traditional craftsmanship and modern blending techniques, while also exploring immersive bourbon experiences in Kentucky that cultivate personal connections to their art. Their passion for quality and innovation shines through!