Strictly Business CAA Insiders Talk Agency’s Leadership Evolution, Social Media ‘Game-Changers’ and Content Marketplace Expansion: ‘Our Job Description Has Expanded So Much’
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Aug 15, 2025 In this insightful discussion, Tiffany Ward, Managing Director and Scripted Television Agent, and Jennifer Joel, Literary Agent and Co-Head of CAA Books, share their perspectives on the evolving landscape of talent representation. They explore how social media reshapes the agent-client relationship and the expanded role of agents in nurturing talent. The conversation highlights the ongoing shift towards inclusive practices within the agency and the collaborative nature of adapting literary works. Their insights into leadership dynamics and resilience in the industry offer a fresh perspective on navigating change.
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Decentralized Leadership Powers Change
- CAA fosters change by letting many voices drive decisions rather than a few executives.
- The agency moved from centralized control to boards and committees to scale leadership.
Zoom Meetings Flattened Hierarchies
- Laura Sackett joined CAA via the ICM acquisition and first attended motion picture meetings on Zoom during the pandemic.
- She saw Zoom flatten voices and then observed that in-person meetings retained that inclusive dynamic.
Creators Merged With Traditional Hollywood
- The creator economy continually reinvents its rules, bringing digital creators and Hollywood closer together.
- CAA treats creators as artists to be integrated with multi-disciplinary teams across the agency.