234. Are Independent Agents Over Indexing on Middle Market Accounts

Mar 4, 2024

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Became a Master of the Close: https://masteroftheclose.com

Listen in as I share my candid thoughts on the often-neglected potential of small business accounts in the insurance world.

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** More about this episode **

While the allure of middle market accounts is undeniable, I discuss the overlooked opportunities within the small business sector.

Despite popular belief, these accounts can be just as profitable, if not more, when properly nurtured and managed. I challenge the common misconception that small business insurance is unprofitable and highlight the intense effort and resources required to service larger accounts.

With insights from my experience and discussions with industry peers, this episode is an eye-opener for insurance agencies who might be undervaluing the smaller players in the market.

Dive into our conversation about the strategic advantages of cultivating a diversified portfolio of small business accounts, especially in light of unpredictable events like the COVID-19 pandemic.

I outline actionable strategies to attract and retain small business clients, emphasizing the importance of specialized sales processes and client onboarding to ensure a seamless experience.

Whether you're an industry veteran or a budding producer, this episode offers valuable perspectives on balancing your agency's focus and capitalizing on the stability that small businesses can provide. Tune in to discover why treating small business as a vital niche could be the game-changer your agency needs.

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