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From the Vault: Yuru-chara: Japanese Mascots, Part 2

Jun 28, 2025
Dive into the whimsical world of Japanese yuru-chara mascots that capture hearts while carrying cultural weight. Discover how characters like Hachi, with his fishy mythology, and Funasi challenge norms and engage communities. Marvel at how mascots balance cuteness with important safety messages, especially in public transport. Explore their historical roots in folklore and their evolution into symbols of comfort during crises like the pandemic. This vibrant discussion highlights the fascinating blend of tradition and modernity in Japan's mascot culture.
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ANECDOTE

Hachi: Fish-headed Subway Mascot

  • Robert Lamb observed the Nagoya Municipal Subway mascot, Hachi, featuring a humanoid body with a golden fish head.
  • This design links closely with local mythology and serves functional ways to assist subway riders.
INSIGHT

Mythical Shachi Hoko explained

  • The shachi hoko, featured in Hachi's design, is a mythical fish-tiger/dragon creature used in Japanese architecture as fire protection.
  • This represents a symbolic guardian invoking supernatural protection for buildings.
ANECDOTE

Funasi: Rebel Pear Mascot's Rise

  • Joe McCormick relates the story of Funasi, a hyperactive pear mascot who rebelled against an uncool official mascot.
  • Funasi gained massive popularity thanks to its extreme persona and antics, including wrestling appearances.
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