Ninja Selling Podcast Harnessing the Power of Data and Real Estate Reviews
Joining Matt and Garrett today are Tim DaLeon and his son, John. Tom is a licensed real estate agent and the co-founder of Focus 1st which he co-founded following a 25-year career at Hewlett – Packard developing software products. John is a member of American Mensa and has used his genius-level IQ to translate complex pricing theories into practical, easy to use resources for Focus 1st’s clients. Focus 1st automates pricing and processes to aid agents and realtors, and today, Tim and John discuss the power of data and how Focus 1st thrives in easing processes for their clients.
Tim begins the conversation by describing his background in real estate and how he transitioned from his engineering career. He discusses the purpose of Focus 1st and how this system brings pricing to the forefront of selling real estate. Our hosts highlight the importance of data and why agents should invest in creating result-oriented real estate reviews, and then Tim wraps up the episode by explaining how charts and pricing work in Focus 1st.
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Episode Highlights:
- Tim’s background and how he started in real estate
- How Focus 1st started
- The power of processes
- How the Focus 1st system works
- Using the right data
- Investing in real estate reviews
- Understanding charts and pricing when using Focus 1st
Quotes:
“I don't consider myself a pricing expert. I consider myself a pricing master.”
“I followed the process and kept doing what was working.”
“The whole point is if you have the process, you can just repeat - it tends to keep working.”
“Even though we're data-driven, we're person-first, data-second.”
“Any time I can have someone do a real estate review and they're excited about the information they get to share with somebody, the results are there. ”
“Your goal is to make sure you teach your customers and share awesome knowledge. The more you achieve that goal, the more transactions you end up having.”
“When you can empower the client with that much information, it makes your job easy. And again, you're not making the decisions for them, you're allowing them to make smart decisions for themselves, which is just brilliant.”
“Showing is better than telling.”
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