ManiLife: Building an artisan peanut butter brand, with Stu MacDonald

Today on the podcast we have Stu Macdonald, founder of the peanut butter brand ManiLife - whose website reads: “We make the tastiest peanut butter on the planet.” (They offered you 25% off by using 'OUTOFHOURS' on their site!)

Inspired by a trip to Argentina, and armed with less than a year’s professional experience, ManiLife's story started in Stu’s home kitchen in 2015. ManiLife has seen a meteoric rise in the last few years - running a successful crowdfunding round, winning Great taste awards, being recommended by celebrities like Joe Wicks and Ella Mills of Deliciously Ella, and being stocked in major retailers like Waitrose and Sainsburys and turned over millions of pounds in revenue. 

We talk about the practical things like how to get into retailers, why he thinks influencer marketing might be overrated, and how to run a successful crowdfunding campaign, as well as his journey along the way: why its hard being a sole founder, when he decided to go full time, and how one of his biggest product successes came from a failure.

p.s. If you enjoy this episode, consider buying me a coffee to show your support! ☕️ We currently make a loss on the show and your support means the world!

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