Expert-in-Residence James Moed on User-Centric Design

On this episode of the Seedcamp Podcast Series, Carlos interviews James Moed and explores some of the thinking behind his recent post on three things to think about before thinking about design (which can be read here: http://seedcamp.com/resources/3-things-to-talk-about-before-talking-about-design/). A little more about James: James Moed advises both innovation leaders and design teams, helping them to combine fresh insights around customer behaviour with inspiration from other sectors, new business models, and emerging technologies. James has worked with startups, governments, and social enterprises, as well as corporations in a range of industries - from retail to IT, luxury, and health care. Previously Director of Financial Service Design at IDEO in London, James is especially passionate about making finances feel human again, through services that transform our complex relationship with money. His experience is broad, including insurance networks for Indian farmers, budgeting tools for US credit card users, and loyalty strategies for private wealth clients. Having worked with teams from Generali, Barclays, Commonwealth Bank of Australia, Bupa, and the Government of Singapore, James helps organisations build a customer centered approach to innovation, drawing the connections between real-life user observations, new offerings, partnerships, and strategies for growth.