Ep 379: Creating A Client Deliverable That Focuses On Behavior Over Returns With Custom Intelligrations with Hans Blake
Apr 2, 2024
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Hans Blake, founder of Intelligent Investing, discusses creating a client dashboard focusing on behavior over returns. He shares insights on high-level financial goals, leveraging technology for behavioral finance, and positioning his firm for high-net-worth clients. They explore the benefits of integrating technology, navigating vendor negotiations, and the holistic wealth management approach for couples nearing retirement.
Intelligrations simplifies client financial data into visual one-page statements, emphasizing behavior over returns.
Intelligent Investing's core values 'CLIENT' guide their boutique wealth management approach for high net worth clients.
Focus on client-centric, high-touch service model for affluent individuals to build long-term partnerships based on trust.
Deep dives
Development Journey of Intelligrations
The founder, Hans Blake, discusses the development journey of Intelligrations, a financial dashboard software he created to consolidate client asset data into a visual one-page statement. Starting with an Excel wireframe idea, Hans transitioned to actual software code that integrates with key industry vendors, automating client data input. By collaborating with a developer, he navigated challenges in merging client data points from different sources to create the integrated report. He emphasizes the importance of communication and trust in working with developers to bring his vision to life.
Client-Centric Approach and Core Values
Hans Blake shares the client-centric approach of his boutique wealth management firm, Intelligent Investing, serving high net worth individuals approaching retirement. With a focus on minimizing financial stress and maximizing clients' lives, the firm's core values are captured in the acronym 'CLIENT': Compassion, Legacy, Integrity, and Excellence. These values underscore their commitment to empathy, passing on family values, ethical behavior, and continuous improvement.
Capacity and Client Profile
Intelligent Investing's client capacity is around 60 clients, with a current AUM of $50 million and a minimum client asset requirement of $1 million. Catering to high net worth individuals, their ideal clients are aged 50-65, in peak earning years approaching retirement. The firm provides a white glove service to clients, emphasizing the value of comprehensive financial planning for clients in various professions.
Client Integration and Long-Term Vision
Hans Blake envisions having a client capacity of 100 and considers growth potential with clients in the $1-10 million asset range. Desiring a meaningful client-advisor relationship, Intelligent Investing's client focus is on the distinct needs of affluent individuals. The firm aims to maintain a tailored, high-touch service model for clients, emphasizing the importance of building long-term partnerships based on trust and mutual respect.
Client-Centric Approach and Core Values
The podcast episode emphasizes the importance of a client-centric approach in financial advisory services. It discusses core values such as compassion, legacy, integrity, excellence, nimbleness, and truth that guide interactions with clients. The speaker highlights the significance of speaking truth in love to clients, even when delivering difficult messages about their financial situations. By aligning with clients who resonate with these core values, the speaker focuses on cultivating long-term relationships based on mutual understanding and trust.
Personal Growth, Imposter Syndrome, and Success Definition
The episode delves into personal growth and challenges faced in building an advisory business. The speaker shares insights on grappling with imposter syndrome, self-doubt, and the sacrifices involved in entrepreneurial endeavors. Reflecting on the journey, the speaker emphasizes the importance of gratitude, self-awareness, and defining success beyond professional achievements. Success is defined not just in financial terms but also in terms of leaving a positive legacy, maintaining balanced relationships, and making principled choices throughout one's career and life.
Hans Blake is the founder of Intelligent Investing, an RIA based out of South Carolina that oversees $50 million in assets under management for 40 households. What’s unique about Hans is how he developed Intelligrations, a financial dashboard software that simplifies clients' financial data into a single-page, comprehensive visual overview of their assets, through his desire to create a more centralized dashboard for his clients and his deep fascination of technology as a behavioral finance tool.
Listen in as Hans shares his journey from the initial concept of Intelligrations, focusing on high-level financial goals and guiding client behaviors, to its development into a comprehensive software integrated with industry vendors. We also discuss how he positions Intelligent Investing as a boutique advisory for high-net-worth executives—emphasizing core values to highlight the firm's approach and distinguish between long-term and short-term clients—his discovery process for understanding client finances and values, and how he has transformed initial rejections into opportunities.
