#34 - Hooking relevance with personalization in competitive prospecting (Becc Holland, CEO & Founder @ Flip the Script)

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Four Actionable Takeaways:

• Your first email should have 4 lines: Premise, Hook, CTA, Push/Pull - that's it
• 16 multi-channel touches over 30 days for a successful sequence
• Keep your second email simple with: "Any thoughts?" + a little personalization
• Ask why they chose the competitor and how they have helped to achieve business goals

Becc’s Path to President’s Club:

• CEO & Founder @ Flip the Script
• Former sales leader at Chorus AND Gong

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