Six Workshopped Strategies From Latin America - Bogota, Colombia

Travel tales from Bogotá reveal the challenges and humor of navigating Latin America as a tourist. Cultural reflections highlight vibrant interactions while facing visa woes and AI dependency. Viral marketing blunders lead to insights on emotional connections, especially in campaigns for an ophthalmologist and a wine brand. The conversation centers on uncertainty in marketing a software service for accountants and the creative rebranding of a traditional biscuit brand, blending storytelling and innovation.