Sweathead, A Strategy Podcast
Six Workshopped Strategies From Latin America - Bogota, Colombia
Mar 31, 2025
Travel tales from Bogotá reveal the challenges and humor of navigating Latin America as a tourist. Cultural reflections highlight vibrant interactions while facing visa woes and AI dependency. Viral marketing blunders lead to insights on emotional connections, especially in campaigns for an ophthalmologist and a wine brand. The conversation centers on uncertainty in marketing a software service for accountants and the creative rebranding of a traditional biscuit brand, blending storytelling and innovation.
34:08
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Quick takeaways
- The podcast highlights the importance of democratizing strategic education by lowering masterclass prices to enhance accessibility for aspiring planners.
- Personal experiences in Latin America reveal the intricate balance between navigating cultural dynamics and fostering creativity in strategy workshops.
Deep dives
Masterclass Launches and Accessibility
Multiple masterclasses are scheduled in various cities including Chicago, New York City, and Barcelona, aimed at enhancing skills in account planning. The pricing for these events has been lowered to make them more accessible, highlighting the commitment to facilitate education despite the costs involved in organizing such events. Each masterclass typically incurs significant expenses, averaging around five thousand dollars, which covers logistics such as travel, advertising, and materials. This effort to reach a wider audience reflects a desire to democratize learning in marketing and strategy.
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