Minter Dialogue Episode #231 - Dave Parkinson, the Geordie Geek, is a 26-year ex-veteran of Nissan, having been head of social and digital. He recently created his own startup consulting partnership, Brave & Heart, that promises to be “the antidote to juggernaut consultancies.” In this interview, we look at some of the sterling key lessons learned of driving the social media and digital agendas at the Nissan Group. We also discuss the role of agencies, the way managers must lead and how to add some brave and heart into your brand.
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Leadership, Brand Strategy & Transformation - Minter Dialogue