The Tech Strategy Podcast Can Agentic Ecommerce Finally Fix Tourism and OTAs? (270)
Dec 18, 2025
Explore the transformative role of agentic e-commerce in tourism and online travel agencies. Discover a four-level AI strategy impacting business workflows and personalization. Learn how generative AI excels at connecting data, and why traditional models struggle with tourism's fragmented information. Delve into the ABC framework for commerce agents and their potential to revolutionize online retail and guest experiences. Finally, understand how agents can streamline personalized travel workflows and improve operational efficiency within hotels.
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Four Levels Of Digital + AI
- Digital transformation fits four levels: rules-based, analytical AI, generative AI, and agentic AI.
- Each level uses different tech stacks, data architecture, and business approaches.
Coordination Is Generative AI's Edge
- Generative AI's superpower is coordination across fragmented, messy data and ecosystems.
- That coordination lets agents act like human middleware connecting videos, forums, platforms, and stores.
Why Tourism Eludes Traditional Platforms
- Travel bookings are highly fragmented and personal, so traditional platform standardization struggles.
- Tourism is a prime example where agentic AI can coordinate varied data and preferences better than OTAs.