The People of Digital Marketing Interview with Branko Kral - Building Your Own Content Marketing Business - Episode #74
Mar 11, 2022
42:37
“I wanted my income to be free from my physical location…”
Branko has lived in seven countries and speaks four languages fluently. His passion for language, analytical thinking, and desire for efficient systems lead him to co-founding Chosen Data, a content and SEO consultancy for successful MarTech companies. With a global team, Branko splits time between California and Slovakia. When away from the computer, he spends time doing mountain sports or socializing.
Questions we covered:
- Is remote work a suitable way of working for everyone?
- What is Chosen Data and how would he describe his role in the team?
- How did he come up with the name Chosen Data?
- Why did he decide to start his own business vs getting a high-paying job?
- During the early days of Chosen Data, how did he get new clients?
- What are some of the management challenges he faces working with a global team?
- Are there any specific marketing challenges that you face trying to acquire clients from all over the world?
- How does he systemize marketing ops?
- How does he hire for his company and how does he assign teammates to specific clients?
- Why niching down your services is extremely important…
- What are some things hiring managers are looking for in marketing candidates this year?
- What questions can marketers ask prospective employers to evaluate if the job is right for them?
- How to generate backlinks for your clients?
- Does guest posting still work?
Say Hello👋🏼 to Branko on LinkedIn - https://www.linkedin.com/in/brankokral
Say Hello👋🏼 to Branko on Twitter - https://twitter.com/brankofosho
Chosen Data has a free content optimization guideline that you can get on their homepage here - https://chosendata.com