Scamfluencers Rocky Aoki: Hibachi’s a Bitch and Then You Die | 163
Jun 16, 2025
Dive into the life of Rocky Aoki, the visionary behind the Benihana restaurant chain. Discover how his childhood in post-war Tokyo shaped his ambition and creativity. Ride along through the turbulent rise of hibachi dining, marked by both success and scandal. Explore Aoki's personal struggles, including infidelity and insider trading, which threaten to unravel his empire. The family feuds over his legacy add another layer of intrigue as his widow and children battle for control of the Benihana empire.
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Benihana’s Breakthrough Story
- Rocky Aoki started Benihana as a small Japanese teppanyaki restaurant in Manhattan in 1964.\n- A rave review by food critic Clementine Paddleford sparked its rapid popularity and expansion.
Rocky Aoki’s Early Hustle
- Rocky grew up in Tokyo during WWII and moved to the US for college and opportunity.\n- He started by selling ice cream in Harlem before pursuing his restaurant dream.
American Taste for Exotic Food
- Teppanyaki is a post-WWII Japanese cooking style adapted to American tastes.\n- Americans enjoy eating in exotic surroundings but distrust exotic foods, complicating restaurant success.