Who is your audience and what do they need? Whenever we create content, this should be top of mind. Whether we’re creating something fun and entertaining or educational and skill-based, our audience’s response and experience are the ultimate measure of success.

But what do people want to see in videos? The good news is you don’t have to guess! We look at what the average video viewer prefers in our Video Viewer Trends Report each year to get an up-to-date picture of how people are responding to video content in the here and now.

This year, we surveyed over 1,000 people and asked all the key questions any video creator wants to know, including how long videos should be, what the most important elements of a video are, where they watch, why they watch (and stop watching) and even what they think about AI tools used to create content. In this episode of The Visual Lounge, host Matt Pierce breaks down some of the top findings to help you create content that people respond to.

Download the full report in the link below for free, or tune in for an overview of video viewer trends.

Learning points from the episode include:

• 00:00 - 02:20 Intro to the new Video Viewer Trends Report
• 02:20 - 03:42 Why video is a preferred medium for consuming content
• 03:42 - 04:52 What types of videos are people watching?
• 04:52 - 05:45 Where and how often are people watching videos?
• 05:45 - 09:20 The top reasons people watch videos
• 09:20 - 11:02 Why video creators need to know this data
• 11:02 - 15:10 How long should a video be?
• 15:10 - 19:09 Why people want short vs. long instructional videos
• 19:09 - 22:44 The most important video elements that keep people watching
• 22:44 - 25:59 Which elements of videos are most important to viewers?
• 25:59 - 28:25 The most common reasons people stop watching videos (the good and the bad)
• 28:25 - 30:24 What viewers think about AI in video creation
• 30:24 - 34:29 Why TechSmith makes this report and what else you can learn if you download it
• 34:29 - 36:41 Outro

Important links and mentions:

• Download the 2024 Video Viewer Trends Report: https://www.techsmith.com/2024-video-viewer-trends-report.html
• Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthewrpierce/